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6 November 2011

“Everything is “stupid” and “useless” until it’s everywhere.” j.mp/rHX46v (via Instapaper)

Siri And The iPhone's Physical Keyboard

The backlash was inevitable. Siri has had a bit of an image problem this past week. Just like all technology propelled by the tailwinds of hype, it hit the inevitable wall of tech punditry. This magically turned the stream of largely positive stories into a river of negative stories under the guise of things like: "the voice of reason" or the "wake up call". It's the oldest trick in the book and it never fails to generate massive pageview energy. It happens 100 percent of the time. But it's important not to lose sight of the bigger picture. First of all, the downtime issue is a total red herring. Yes, Siri has been wonky on and off for the past few days. God forbid that a service explicitly labeled as "beta" behave like a service still in beta. I understand that this is a bit of a tough concept to understand since companies like Google leave software in beta for the better part of a decade, thus castrating the term. But look no further than how rarely Apple actually labels something as "beta". They basically never do it. They only do it when they expect a service to be less than spectacular 100 percent of the time.

Posted 6 November 2011 to Twitter

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